Recently, a trend of making coffee and latte art blindfolded has taken social platforms by storm. Nominated baristas must complete the entire process of extraction, milk frothing, and latte art with their eyes closed, record a video, post it, and then nominate other peers to continue the relay. Some deliver stunning results thanks to solid muscle memory, with patterns so stable that netizens exclaim they are better than when they have their eyes open; others crash and burn on the spot, with milk fountains, crooked patterns, and messes everywhere unfolding one after another. Is this challenge a test of real skill or just pure fun? Onlookers go from confusion to admiration, and the comments section is full of witty one-liners. This article walks you through those high-scoring performances and hilarious fails, to see how baristas keep their touch even when they cannot see. [more…]

As more people become interested in specialty coffee, a new phenomenon has emerged in cafés: some customers, armed with scattered knowledge picked up from training classes or books, observe the barista's every move throughout the process and even offer pointers on the spot, leaving many café owners on edge. Compared with the old days of rival cafés coming to challenge them, this enthusiast-style nitpicking is actually more of a headache. Drawing on several real accounts, this article discusses what to keep in mind when visiting a café, what baristas should do when they encounter someone intent on challenging them, and how to give feedback on a cup of coffee that doesn't live up to expectations in a way that is both sincere and appropriately measured. [more…]

It's job-hunting season again, and many job seekers see barista as an ideal career, believing that the rapid growth of the coffee industry brings abundant opportunities. Yet in the actual job-hunting process, they find that this job is not easy to land. From experience and certification requirements to age and appearance restrictions, and from the gap between salary and job duties, job seekers face challenge after challenge. Chain brands and independent cafés each have their pros and cons, and how to choose becomes the key. This article takes an in-depth look at the plight of barista job seekers, explores the current state of the industry and paths for personal development, and offers practical advice for job seekers. [more…]

Artificial intelligence and automated equipment are rapidly penetrating the coffee industry. Large language models such as ChatGPT are beginning to participate in coffee consultation and recipe design, and pour-over robots and latte art robots are gradually being commercialized, able to automatically complete everything from grinding and pouring water to milk foam etching. On the one hand, these technologies improve output consistency and efficiency; on the other hand, they also bring new challenges to the professional positioning of baristas. This article will review the latest developments in the combination of ChatGPT and coffee robots, analyze the impact of pour-over and latte art automation on barista jobs, and explore how practitioners can redefine their own value amid the wave of technology. The article also retains related news and product recommendations from Front Street Coffee. [more…]

Every barista has likely experienced moments like this: entering the industry with a passion for coffee, only to have that motivation gradually worn down by the daily grind. Stalled learning, tedious work, physical and mental exhaustion, self-doubt, and a lack of direction—these struggles are extremely common among baristas. This article addresses these common career dilemmas one by one, offering practical adjustment strategies: from understanding the inevitability of learning plateaus, to proactively challenging yourself to break through boredom; from methods to shake off exhaustion, to shifting your mindset when facing self-doubt; and finally, emphasizing the importance of setting realistic goals. It is hoped that this will help baristas who are feeling lost find their way forward. [more…]

When coffee is no longer confined to being a beverage in a cup, but instead becomes a culinary ingredient, what kind of sparks will fly? In recent years, coffee culture has taken root in people's hearts, and baristas have let their imaginations run wild, incorporating coffee elements such as pour-over and espresso into everyday food, creating astonishing coffee dishes. From meticulous pour-over instant noodles to rich coffee tangyuan, and various rice pairings, these cross-boundary combinations not only refresh people's understanding of coffee but also showcase its infinite possibilities. This article will take you into the world of baristas' never-give-up creative cuisine, and see how these wildly imaginative pairings challenge your taste buds and imagination. [more…]

Starbucks China recently launched its first brand-customized short drama on Douyin, titled "I Opened a Starbucks in Ancient Times," telling the adventure story of a barista who travels back to ancient times to open a "Starbucks inn." The series consists of 6 episodes, with one episode updated daily, sparking heated discussion among netizens who find it "cringeworthy yet addictive." In recent years, short dramas have risen rapidly thanks to their concise format and fast pace, becoming a new frontier for brand marketing. Tea beverage brands such as ChaPanda and Mixuebingcheng have also dabbled in producing their own short dramas, weaving products and brand concepts into the storyline. However, naturally incorporating advertising into fast-paced narratives without annoying viewers remains a major challenge for brands. Whether Starbucks can tell its brand story well through short dramas this time remains to be tested by the market. [more…]

Recently, a post about Manner Coffee refusing to let a customer use their own cup sparked widespread discussion on social media. The incident began when a customer brought an extra-large container to buy a large-size new drink and was refused by the barista, even though the customer was willing to accept a smaller fill. The matter quickly struck a chord with many coffee lovers and triggered controversy. Some netizens shared how baristas had handled similar situations flexibly in their own experience, while others pointed out that baristas are constrained by standardized recipes and find it hard to improvise. This discussion reflects the challenge facing chain coffee brands amid rapid expansion: how to balance product standards with customers' individualized needs. As a representative of China's specialty coffee scene, how Manner can improve the service experience while ensuring quality has become an important issue on its development path. (Recommended reading from Front Street Coffee) [more…]

In recent years, coffee-themed films and television works have gradually increased, but "Coffee Wars" takes a unique perspective—focusing on the situation of vegetarians and plant-based milk in coffee competitions. The film tells the story of Jo, a highly skilled vegan barista whose business is struggling because the shop only offers plant-based milk, yet she resolutely leads her team into the finals of the World Coffee Championship, attempting to prove that plant-based milk can also create outstanding coffee. At the same time, in reality, the Specialty Coffee Association (SCA) also revised the WBC rules at the end of 2022 to allow plant-based milk to compete, a change that coincides with the film's theme. This article will guide you through the film's highlights, the evolution of WBC rules, and Front Street Coffee's continued attention to specialty coffee culture. [more…]

Many coffee enthusiasts long to pour beautiful patterns, yet overlook a more fundamental step—incorporation. Incorporation determines whether the latte's flavor is balanced, and it also affects whether the latte art can be presented smoothly. In this article, Front Street will guide you through a deeper understanding of the definition of incorporation, its evaluation criteria, and specific techniques, from controlling the quality of espresso and milk foam to the choice of pitcher spout height, incorporation technique, and incorporation volume, helping you overcome this challenge step by step. Whether you are a beginner just starting out or a barista looking to refine your skills, this content can take your latte art technique to the next level. [more…]

On days of continuous drizzle and soaring air humidity, the biggest challenge a barista faces is often not technique, but the stability of espresso. A humid environment can cause coffee beans to absorb moisture and lose flavor, and the pressure of the espresso machine may also be weakened, making extraction extremely unstable. This article starts from three angles—reducing bean moisture exposure, adjusting grind and dose, and increasing the frequency of parameter calibration—to sort out the operational details to pay attention to when making espresso on rainy days, helping you maintain consistency and flavor in your output even as humidity changes. [more…]

McDonald's has recently created a coffee exclusively for Australia called the Australiano, blending locally roasted beans, wattle seed, and chai flavors in an attempt to establish a signature drink for this country with a deep coffee culture. McCafé, a brand born in Melbourne in 1993, accounts for one in every four coffees sold in Australia. Now, with the launch of an Aussie-style coffee, it not only completes the soul of local coffee but also draws attention to Australia's coffee prowess. From the top-tier offerings in Melbourne and Sydney, to baristas' impressive skill of carrying multiple cups in one hand during peak hours, to the continuous emergence of innovations like the flat white, piccolo, and SOE, Australian coffee has long established its own school—even forcing Starbucks to retreat in its home market. This article takes you through the story behind this Aussie-style coffee and why Australian coffee culture is so formidable. [more…]

When ordering at a café, have you ever noticed that Americanos or milk coffees often come with two choices: the default espresso blend, and an SOE that requires an extra charge? SOE stands for Single Origin Espresso, meaning espresso made from coffee beans from a single origin. From James Hoffmann's championship-winning creation at the 2007 World Barista Championship to today's chain brands promoting it one after another, SOE has moved from niche to mainstream. The core reason it costs more than a blend is that the single-origin beans used are of higher quality and have more distinctive flavors, so the cost naturally rises. But SOE is also a major challenge for baristas—light-roasted beans are hard in texture, and pressurized extraction easily magnifies flaws, so delivering consistent quality is by no means easy. This article will walk you through the ins and outs of SOE, and why Front Street Coffee insists on not offering SOE coffee. [more…]

Espresso, with its heavy mouthfeel and intense aroma, has become the ultimate challenge for coffee lovers. Starting from the definition of Espresso and the principles of extraction, this article explains in detail the crema, the balance of acidity, sweetness, bitterness, and body, and the lingering finish that an ideal shot of espresso should possess. It also explains the flavor differences between traditional dark-roast Italian-style beans and modern specialty espresso blends. At the same time, combining two products—Front Street Sunflower Warm Sun Blend and Front Street Specialty Blend—it introduces the complete process from smelling the aroma, stirring, to tasting on the palate, helping readers understand the source of espresso's flavor and the correct way to drink it. [more…]

Two post-00s baristas faced off in a unique latte art battle in a Taobao livestream, with four rounds of extreme challenges ranging from blindfolded tulip etching to hollowing out a watermelon for use as a cup, then using a milk carton as a milk pitcher to pour three cups in a row while telling a story, and finally even replacing espresso and milk with kitchen liquids such as dark soy sauce and chili oil to make coffee. This livestream show, lasting several tens of minutes, not only showcased coffee’s complex and varied pattern designs, but also left netizens watching in awe of the skill and creativity of China’s young baristas. It is understood that the two protagonists come from the PCA Professional Coffee Skills Training Camp and S.O.E. 8 Squared Coffee respectively, and have been in the industry for six or seven years. They hope that through livestreaming, more people will learn about Chinese coffee culture. [more…]

The reason hot lattes captivate so many coffee lovers often comes down to latte art. Tulips, swans—a beautifully poured design never fails to lift the mood. Most of the time, the pattern is left to the barista's discretion, but some baristas compile a menu of designs for customers to choose from. With so many options, some people find themselves spoiled for choice, and so the latte art spinner was born—the customer gives it a gentle spin, and wherever the pointer lands, the barista crafts that design. It's as fun as opening a blind box. The customer has a great time, but the barista may be breaking into a cold sweat: if the spinner lands on a complex pattern they haven't quite mastered, a botched pour would be pretty embarrassing. [more…]

Many people fantasize about quitting their 996 job and opening a coffee shop to live a leisurely life, but the reality is often going from 996 to 007. Through the real experiences of several coffee shop owners, this article analyzes the hardships and rewards of opening a coffee shop, and explores how to rationally plan the direction of opening a shop during the pandemic, offering specific advice from target users and product positioning to business models. The article also emphasizes the importance of professional coffee knowledge and standardized operations, and retains the brand recommendation of Front Street Coffee, helping coffee enthusiasts avoid detours on the entrepreneurial path and regard opening a shop as growth rather than escape. [more…]

For those looking to enter the coffee industry, the first question many ask is: what exactly is an internationally recognized barista certification? Currently, the globally accepted answer is the certification issued by the SCA (Specialty Coffee Association). SCA's coffee skills program covers sensory cupping, coffee brewing, espresso preparation, roasting, an introduction to coffee, and the Arabica Q-Grader certification, among other tracks. With the exception of Q-Grader, the other categories are divided into three levels: Foundation, Intermediate, and Professional. You can skip Foundation and sign up directly for Intermediate, but you must obtain the Intermediate certificate before you can take the Professional level. China's national barista vocational skills certificate is currently recognized only within the country; internationally, SCA certification remains the standard. Is getting certified actually useful? Are the fees high? Is certification mandatory to work as a barista or open a coffee shop? This article will address these questions one by one to help coffee enthusiasts and industry professionals make a rational judgment. [more…]

Latte art is a craft many baristas take great pride in. Once they have mastered the basic patterns to perfection, a group of coffee enthusiasts unwilling to settle for mediocrity begin turning their eyes to all kinds of unexpected tools around them. Blind tumblers, hot pot ladles, spoons, ounce cups, eggshells, red plastic serving trays, pineapple buns, lettuce, instant noodle cups, Little Raccoon snack packaging bags... all have become new stages for them to show off their latte art skills. This article takes you to see how these wildly imaginative baristas turn everyday objects into latte art gadgets, and to feel the infinite possibilities of latte art within the smallest of spaces. [more…]

Manner Coffee has continuously gained a following in the coffee community thanks to its reputation for being tasty, affordable, and highly cost-effective. Recently, baristas' fancy latte art skills have sparked heated discussions online. From basic hearts and tulips to animals like rabbits, squirrels, and unicorns, customers' custom requests are being fulfilled one by one, and some even bring their own bowls to "make" coffee and request latte art. This model, combining approachable prices with specialty quality, along with baristas' considerate and adorable service, has quickly made Manner popular among young consumers and white-collar workers. This article takes you to appreciate those highly recognizable exclusive latte art creations and explains how Manner influences the domestic coffee market with its "affordable specialty" philosophy. [more…]